Profile
- Singapore’s largest transport card operator. Subsidiary of Singapore’s Land Transport Authority (LTA).
- Established in Jan 2002, it had a monopoly on public transportation fare payments in Singapore.
- Over 17 million ez-link cards issued till date with usage in more than 30,000 points across Singapore, including retail shops, F&B outlets, private transport, government services, community service and more.
Challenges
- EZ-Link requires an online store to sell their merchandise to mass public
- Requires full end-to-end platform services including:
- eStore design, development & management.
- Inventory management
- Product pick-and-pack
- Last mile delivery for online purchases
- Customer support
- Technical support
Offered Solutions
Full end-to-end setup and operation: eStore development, Marketing, Fulfilment, Customer Service.
Results
- Successful merchandise launch and sales via ShangMarket.com
- Successful launch of EZ-Link eStore www.myezlink.com.sg with est. mthly site visit: 46.4K
